Having an increasingly difficult time finding that perfect Naples vacation rental for the family? With rental inventory at a premium, you’re not alone. So, what do you do about it? If you’re trending like most serial renters these days, you’re taking a hard look at the incredibly attractive mortgage rates spawned by Fannie Mae and Freddie Mac’s new lending guidelines. Since the guidelines first hit the street last December, more and more first-time home buyers are finding it easier to secure that mortgage that had previously eluded them. 2015 quarter-to-date has already seen many home buyers taking advantage of these lower rates. As we all know, in-season around these parts means opportunity for both sellers and buyers to make hay while the sun shines… literally! With the 10-year Treasury bond market hovering around 2.00 (a mortgage market indicator), even the cash-advantaged home buyers are quick to put 2 + 2 together and hold on to their cash. Current mortgage funds are easier to get and exceedingly affordable. More here…...

South Bay Realty Upping Summer Tourism Marketing Campaign Spending

With summer around the corner, South Bay Realty is turning up the heat on advertising targeted to local Florida residents for a stay-cation or midsummer get-a-way.  Focus is also put on overseas guests who desire the warmth and sun of Southwest Florida.

South Bay Realty is spending more this year on their spring-summer campaign, which kicked off over the past few weeks.

Advertising will target affluent travelers in search of a luxury beach vacation, with a value theme that highlights the savings that come with the offseason. Vacation rentals at this time of year, can be a savings of up to 40 percent from their winter high. Continue reading >>